The work that slips through
See where the work is slipping through.
An enquiry waits. A quote goes quiet. An invoice is never chased. A regular stops coming back. You can see which. Call, and we start with the one you lost.
No preparation needed. A conversation, not an examination.
The work is coming in. More of it should be staying.
Some of it you earned and did not keep. The extra never invoiced, the payment left to drift. Some of it you never had the chance to earn. The call that went to the next business, the quote nobody followed up.
Who this is for
- Trades
- Salons
- Cafés
- Shops
- Clinics
- Studios
- Practices
- Clubs
- Workshops
The situation
You think there should be more. You cannot see the whole of it.
Work arrives in many places: a phone call, a form, an email, a name taken at the counter. Some of it is written down. Some of it stays in someone’s head. Most of it is handled well. A few jobs wait too long. A few are never picked up.
You may be with a customer, on the tools, or on the shop floor. The person who should reply may be busy. The more hands a job passes through, the easier it is to lose.
How the work is handled
Picked up, passed to the right person, and moved on if it waits.
This is the path for work that has just arrived. You can see where every one stands, at any moment.
- 01
Collected
The moment it arrives. A call, a form, an email, or a name taken at the counter.
- 02
Checked
Who is asking. Duplicates and time-wasters are set aside.
- 03
Routed
It goes to the right person, by the kind of work and who is free to take it.
- 04
Briefed
What they need, what they have already said, and a plain way to begin.
- 05
Rerouted
If nobody responds in time, it moves to someone who can.
What you will see
Work that has just arrived, where it stands.
Where it came from, who has it, and how long it has waited. You read it, and decide what to do next.
| Time | From | With | Waited | Status |
|---|---|---|---|---|
| 09:12 | Hale and Co | S. Patel | 4 min | Replied |
| 09:31 | No hot water | M. Okafor | 11 min | Call booked |
| 09:47 | Quote for a kitchen | J. Reid | 26 min | Rerouted |
| 10:05 | Table for twelve | The team | 2 min | Acknowledged |
| 10:18 | Cut and colour | R. Byrne | Just now | Briefed |
The solutions
Four places where work and money slip through.
Start with the one you already recognise. Each is a problem from last week.
An enquiry that waits
They rang. Someone else answered. The ones that wait are the ones you lose.
Read more →A quote that goes quiet
The estimate was sent. Then nothing. What was missing was the follow-up.
Read more →An invoice never chased
The work was done. The extra, the hour, or the payment was not kept.
Read more →A regular who stops
They used to come back. Then they did not. Ask before they go elsewhere.
Read more →Three further jobs, once the work is being handled.
Which work paid, who is worth a word, and who they would trust with a friend.
Which work pays
Which of the jobs you kept were worth having, and where they came from.
Read more →Worth a word
A few past customers have not heard from you. A short note, in your voice. Nothing is sent until you say so.
Read more →Someone they trust
A pleased customer is asked if they know someone who needs the same work. They send the words themselves.
Read more →
About David
I put the handling in place
I have spent more than forty years putting handling like this in place. The work now is for owners who already have customers, and want each job picked up and the money kept.
Earlier clients include the names below, as well as Cartier, Ford, Hilton International, Jaeger-LeCoultre, Panasonic, Rio Tinto, and Rightmove. That was earlier work. It is not this service.
From earlier work
These are from people who booked him to speak or to teach. They are not about this service.
David is such a powerful marketing guy, everything he says is high quality, usable and true. Delivered with humour when appropriate, he's extremely easy to watch, view and learn from.
David breaks everything down beautifully, turning complex issues into simple steps so that it is easily understood. His patience has been hugely appreciated and I have learned such a lot from him.
David speaks and mentors from industry experience rather than cliches. Very refreshing and inspiring.
David White helps businesses and brands accelerate sales through improving, engaging and being clear in a world of unnecessary complexity and tech-no-babble
Where this fits
The handling, put live. Where you can see it working.
Your website brings people to the door. For most businesses, that is where the help ends.
A long report will name the problem. Getting anything working can take a long time.
Doing it yourself is possible. It takes the hours you are already spending with customers.
For owners who already have customers
This is for businesses that already have work coming in, and want it handled properly.
If that is your business, call or send the form. I would be glad to talk.