Search Engine Optimisation

Search engine optimisation (SEO) is at the heart of all we do. SEO is recognised as a core component in any search engine marketing campaign and rightly so.

Our ethical Search engine optimisation (SEO) services make your site more search engine and visitor friendly, to recruit, retain and build rapport with visitors.

For VIP SEO service, call us on +44 (0) 20 7953 7199.

SEO news

2008-08-15 Online shoppers 'relying
A significant proportion of online shopp...

2008-08-14 SEO 'should be looked at
Brands should do more to integrate searc...

2008-08-13 SMEs urged not to overstretch
Small and medium-sized enterprises (SMEs...

2008-08-13 Google takes more US search
Almost 71 per cent of all US searches we...

SEO News on video... Every day.

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Clients

When planning SEO, think from your site visitors perspective. Plan the content of each page to reflect a specific focus.

When your visitors come from a search engine appropriate content is easy on the eye when it matches their search term.

A natural flow helps satisfy visitor needs, providing the basis of trust.

Content is King

There is usually not enough content on most pages and what exists is often lacking.

Content needs to be designed to help visitors find what they want. In niche markets this is easier, as often there is little information around.

In competitive markets, with commodity products, you will need to work harder to stand out from the crowd.

In these cases you need to expand on the product description with sassy comments that suit your house style.

An understanding of HTML is critical in SEO and stands for hypertext 'mark up' language. One objective of the mark up language is to identify or tag specific parts of the page.

The first tag gives you control over the public description of the page: the 'title' tag. Providing a short description of the page is so easy and search engines use them if you do. There are a number of useful tags you can use.

Search engines love tags

Use your tags

Are your tags unique?

Make sure that each page across your site has unique description, title and keyword tags.

This will tell search engines that each page across your site is different and will help ensure that your content is indexed and out there for people to find.

Keep it real

Your tags must reflect the actual content on the page, get this wrong and you stand the embarrassment of upsetting search engines and consumers alike.

'tagging' is an essential exercise that is part of the core of HTML.

Nowadays the faster your pages load, the better for everyone, search engines and consumers.

Ideally your site should be written in CSS - cascading stylesheets. CSS separates design from text making your site faster to load and easier to read...

Cascading Style Sheets

Ask your web team...

If your site is written using CSS, your site will be search engine friendly and SEO should be faster to implement.

If your site was written in CSS then you are a long way toward knowing that your site is likely to be search engine friendly...

Legal requirements...

The Disability Act states that web sites must be machine readable. So now you have no excuse!

So now you know that SEO does not only help your search results, but helps you satisfy legal requirements too.

The company that we keep is key to understanding some ones character and good standing, and so it follows on the web.

On the web you can receive links to your site from other sites and if they are good sites, they infer a value on your site and bring visitors too - a double whammy of ever there was.

Link to your Queen

Linking is good behaviour online

This is one of those areas where less is more.

It is better to have few links that are really helpful than many links that are pointless.

Focus on traffic

Find sites that have the type of traffic that you want and encourage those sites to link to you - the links will help greatly with your search engine positions too.

Cross Media
Optimisation

Did you know that combining pay per click and search engine optimisation can boost returns by as much as 40%.

Time and again we have helped customers employ more than one type of optimisation - simultaneously to great effect. As online competition and prices rise, it is more and more important to maintain competitive edge online. We have the smarts and the experience.

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Personalised
VIP Service

We know that everyone and every campaign is different, that one size does not fit all...

With lots of clients, campaigns and technologies, we are well versed in specific needs tailoring. We have run test campaigns, split campaigns and full campaigns and we have experienced or created all the new technologies... we will ensure you succeed.

The Weboptimiser difference

Get more for less. Weboptimiser pioneers results-driven, transparent, brand friendly and ethical search engine marketing (SEM), pay per click (PPC), natural search engine optimisation (SEO), Email marketing and online Video production and optimisation disciplines.

With experience stretching back since 1996, our knowledge cannot be surpassed, whilst others have made a big noise, we have focussed on creating custom solutions that focus on client needs.

Over the years we devised a streamlined VIP service that delivers exemplary results.

Weboptimiser is first for search engine marketing, it is where the smart money goes...

Video Showcase

We practice what we preach and as well as having thousands of pages in Google ourselves, a high PageRank we also have about 300 videos dotted around the site. Enjoy!

Since 2004, with the advent and success of Youtube, the proliferation of broadband, the simple human experience that enjoys video and the expected integration of video in search, we have been working in video optimisation. This might be why you visited our site.

You can view two of the videos that have been the most effective so far: Crisis Square Mile Run, Federation of Small Business manifesto for the UKs Londons Mayoral Elections.

Pay per click

Providing access to over 40 provider trained engineers means we can provide genuine 24/7 online account optimisation, 24/7 Intelligent term analysis, 24/7 expert-optimised landing pages and 24/7 ad group optimisation.

In short - comprehensive pay per click bid management - 24/7.

Please visit our PPC VIP service page.

Please visit our PPC training page.

Email Marketing

Enquiries from your website will come by phone, by email and newsletter subscribers.

Whichever route they take, you need a comprehensive communications strategy in place and the Weboptimiser Email Response service has it covered.

Click here to learn more about Email marketing.

Video production and optimisation

As people are now watching television on their PCs, the expectations of online have increased and as the key to search engine marketing is usability and accessibility, it is essential to incorporate video on your site.

Click here to learn more about Video optimisation at Weboptimiser - first in search engine marketing.

SEO Jobs

The works tough at the top!

We have a hectic schedule with a strong focus on client satisfaction.

Apply here for SEO jobs at Weboptimiser - first in search engine marketing.

PPC Jobs