Happily we have a long experience in running content marketing campaigns and we think we know a thing or two about content marketing. For instance, off the top of our head there are easily four application areas – brand awareness, customer acquisition, lead generation and of course customer retention – it even breeds loyalty too.

Four powerful reasons for Content Marketing

Four powerful reasons to know that Content Marketing is a good idea –and could be good for you. Interested to learn more? Well, rather then giving you our customer case studies, lets see if we can reference third party successes and results – so what you read is more than just anecdotal…

There’s Coco Cola who have been using Content Marketing techniques to build interactive customer story telling to create engagement. Nice one! Mint.com – much of its success is due to unique and clever content creation and as such are often sited as pioneers in blog marketing.

By the way at Mint.com you will see a range of content in action – slideshows, news, top tips, video, audio and infographics. Quick note: we did not do them. But if you look around this site and other sites you will see them in use in abundance – we do a lot of this stuff!

American Express – Amex – is also doing it to add value and create awesome resources for its customers such as small businesses to use and as a result creates a community feel to its business which are two excellent benefits that everyone can strive for.

If you want we can help you. Call us or send us an email via our contact us – or better still ask us to look at your site and get a super bonus Social Media report too – get your web assessment here.

The first two dates are set for April 2nd in Chicago IL, and on April 23, Dallas TX. He will be back in the US in May and June and it is expected that dates will be set for the UK and Europe soon too.

Many businesses and agencies find that they just can’t keep up. Making it so hard for businesses to master Internet Marketing. David has kept abreast of developments since 1996 and as a result has a rich history to draw upon. It’s more difficult than ever to attract new clients in this climate for businesses and agencies.

Many businesses and agencies find it a cripling necessity to maintain high overhead and staff costs as business revenues fluctuate. David presents a viable solution that insulates agencies from the oncoming global crisis in order to deliver to clients exactly what they want when they want it.

Click here to find out more

As you probably know two of the giants online are iTunes and Amazon and with them in mind David White is in the process of producing three more books following the success of his last two in 2011.

Publishing books may not be what you wou would expect an overtly web orientated business to do. But David White, founder of Weboptimiser coined the phrase and registered the Domain Cross Media Optimisation in 2005 in recognition of the fact that marketing campaigns that operate across a range of media simultaneously produce much better and bigger results for clients.

These three new books, planned for release in 2012 and nearing completion now follow the last two books that David contributed to that both became Amazon Best Sellers. New Masters Of Online Marketing and The Relationshiop Age with Mari Smith, both did well on Amazon and in both cases David was awarded with an Amazon Best Seller Award from Celebrity Press, who are based in Orlando, USA.

The new books are on Internet Marketing – Davids core subject and The Recession – What you should do to make things work when times are tough. The third is to be called Hot Chocolate and is a subject that is dear to many peoples heart. David considers the angles and shares a few little known facts and his favourite recipes.

Internet Marketing includes one on one interviews with such luminaries as David Soskin formerly of Cheapflights (weboptimiser client), Thomas Power founder of Ecademy, Adrian Swinscoe author of Rare, Neal Gandhi, Author of Born Global (both of which refer to Weboptimiser in their books). Also Guy Rigby with his book From Vision to Exit and James Knight who proves that psychology is a key determinate online and Nick James, founder of Fresh Business Thinking and Ivor Tucker, founder of Entrepreneurs World.

David Soskin was investor and former managing director of Cheapflights.com a company that Weboptimiser and David spent a lot of time working on, particularly with their spectacularly successful launch into the US. Internet Marketing does not discuss the how to use the tools of internet marketing like YouTube, Google, Facebook, Twitter etc, but it focusses on the specific advantages that a business has when it harnesses online and how online can be trained to fit your businesses business plan. Strategy, rather than hammers and tools.

David White, Weboptimiser’s MD, is a guest speaker at event on Tuesday 15th November. David’s session, which will take place in the Internet Marketing Theatre, will aim to highlight the importance of content creation and how to create great content using social media.

The Weboptimiser team will also be on hand at the event, so please feel free to visit their stand if you have any questions regarding Search Marketing and Social Media, and to find out how Cross Media Optimisation can work for your business.

If you’re keen to attend the event, Weboptimiser have a limited number of VIP tickets available, which would normally cost £299 + VAT. You will have free access to all 6 conference theatres, networking lounges and the main exhibition hall. Please email Georgina for further information and to book your place. (Georgina.stocks@weboptimiser.com).